This integration is delivered as a Stripe App that runs alongside your Stripe Dashboard. The app handles the sync; User Intuition handles the research.
What this integration does
Sync customers as Participants
Every Stripe customer becomes a Participant record in User Intuition with their email, name, phone, and Stripe metadata, ready to be invited to a Study.
Sync customer cohorts as segments
Cohorts derived from your Stripe data — for example, all customers, active subscribers, or customers grouped by product — are imported as segments you can target.
Stay in sync over time
Webhook events from Stripe (customer created, customer updated, subscription changes) flow back to User Intuition so your panel stays current as your Stripe data changes.
Send Interview invites to a cohort
Pick any synced segment and launch a Study against it — invites go out to every Participant in the cohort in one action.
Connecting Stripe
The Stripe app uses Stripe’s OAuth flow to authorize User Intuition against your Stripe account. The connection is established once, after which sync runs automatically.1
Open the integrations area
In User Intuition, navigate to the integrations area and choose Stripe.
2
Start the OAuth flow
Click the option to connect Stripe. You will be redirected to Stripe to authorize the User Intuition app against the Stripe account you choose.
3
Approve the requested access
Review the permissions Stripe shows you and approve. Stripe will issue an authorization code, which the User Intuition Stripe app exchanges for an access token.
4
Wait for the initial sync
On approval, you are redirected back to User Intuition. A background sync begins immediately — fetching your customers and cohorts and populating your panel.
You can also reach the connection flow from inside the Stripe Dashboard if you have the User Intuition app installed there. Either entry point produces the same result.
What gets synced
When you connect Stripe, the following data flows into User Intuition:
Each synced Participant keeps a reference back to its Stripe customer ID, so updates from Stripe (created, updated, deleted) keep the User Intuition record aligned over time.
Required access
The User Intuition Stripe app requests read-write access to your Stripe account through Stripe Connect. In practice, the app uses this access to:- List and read Stripe customers (for the initial backfill and ongoing sync).
- List and read subscriptions and the products they reference (to derive segments).
- Receive webhook events for
customer.created,customer.updated,customer.deleted,customer.subscription.created,customer.subscription.updated, andcustomer.subscription.deleted. - Receive
account.application.deauthorizedso the app can clean up if you disconnect.
Sending an Interview to a Stripe cohort
Once your Stripe data is synced, any Stripe-derived segment can be used as the Participant pool for a Study.1
Pick a segment
Open the Participants area of User Intuition. Synced Stripe segments appear alongside any other imported sources. Each segment shows a count of Participants it contains.
2
Attach the segment to a Study
Choose the Study you want to run, and select the Stripe segment as its Participant source.
3
Send Interview invites
Trigger the invite action. User Intuition creates an Interview invite for every Participant in the segment that has an email address. Participants without an email are skipped automatically.
Re-running an invite for a segment is safe — Participants who already have an outstanding invite for the same Study are not invited a second time.
Connection status
You can check the state of your Stripe connection at any time. The integration tracks where it is in the lifecycle:
The total number of imported Participants is also surfaced so you can confirm the sync brought in what you expect.
Updates and ongoing sync
After the initial backfill, the integration is event-driven. Whenever a relevant change happens in Stripe, the Stripe app receives the webhook, validates its signature, and forwards a normalized update to User Intuition:- Customer changes
- Subscription changes
- Disconnects
A
customer.created or customer.updated event from Stripe upserts the matching Participant in User Intuition. A customer.deleted event is logged and the Participant is marked accordingly.Disconnecting
You can end the integration from either side:- From User Intuition — open the Stripe integration in the integrations area and choose to disconnect. The stored access token is removed and no further events are processed.
- From the Stripe Dashboard — uninstall or revoke the User Intuition app. Stripe will send an
account.application.deauthorizedevent, and User Intuition will clear the stored credentials.
Troubleshooting
No customers appearing
If the connection succeeds but no Participants show up, check the connection status. A status of
syncing means the backfill is still in progress; very large customer lists are paginated and processed in batches.Stale data in segments
Segments are refreshed as Stripe webhook events arrive. If a recent change in Stripe is not reflected, confirm the Stripe app is still installed and that webhook delivery is healthy in the Stripe Dashboard.
Customers without email
Stripe customers that lack an email address are still synced, but they cannot be sent Interview invites. Add an email to the customer in Stripe and the next sync will fill it in.
Reconnecting under a different account
Disconnect the existing Stripe account first, then start the OAuth flow again with the new account. Mixing customers from two Stripe accounts in the same connection is not supported.
Next steps
Create a Study
Build the Study you want to run against your Stripe customers
HubSpot integration
Sync Participants from HubSpot using the same pattern