Skip to main content
Pick the study type that matches what you want to learn. There are three, and all three follow the same setup process — what differs is whether participants react to something, and what. In-depth Interview is selected by default.

​
The three study types

​
In-depth Interview

No stimulus required — just a conversation. Use this when you want to learn from people’s lived experience. Charles guides a focused discussion about what they did, why, and what they’d change. Reach for it when you’re doing discovery, digging into a decision moment, exploring before you commit to a direction, or hunting for unmet needs.

​
Concept Test

You have something to show. An ad, a landing-page mockup, packaging, a feature explainer. Add the image or video, and Charles walks participants through reacting to it. Reach for it for creative testing, messaging validation, packaging or pricing-page reactions, or A/B-style concept comparison.

​
Prototype Test

You have something to try. A prototype, a clickable mockup, or a live site. Share the link and participants work through it while narrating their thinking. Reach for it to validate a flow before you build it, find where people get stuck, compare an old design against a new one, or run a pre-launch usability check.

Study types in depth

What each study type does, how to set it up, and what you get back.

​
How to select your study type

  1. Review the three cards on screen
  2. Click the one that matches what you’re trying to learn
  3. The selected card is highlighted with a dark background
  4. Click Save & Continue
Not sure? Start with In-depth Interview. Charles will help shape the plan once you describe what you want to learn, and you can come back and change it.

​
What happens next

You’ll move to Step 2: Customize Plan, where you work with Charles to tailor the research plan to your context.

​
Frequently Asked Questions

Yes. Click Back at any point during setup to return here and pick a different one.
No. Cost depends on the interview format — chat, voice, or video — not the study type. See Billing and credits.
Pick the one that matches your primary objective. During Step 2, tell Charles about your other objectives and he’ll work them into the plan.
Yes. In-depth interviews accept concept images too, so a conversation can turn into a concept test partway through if that’s what the moment calls for.