Invitation Methods at a Glance
| Method | Best For | Source |
|---|---|---|
| Invite Your Customers | Direct customer feedback | Your customer list |
| Research Panel | Demographic targeting, scale | 4M+ verified participants |
| Embed Widget | Contextual, in-app feedback | Your website/app users |
| Share Link | Always-on feedback, social sharing | Anyone with the link |
Choosing the Right Method
Invite Your Customers
Invite Your Customers
Email invitations to people from your own customer list, CRM, or customer segments.
- You want feedback from actual customers who use your product
- You have email addresses for your target participants
- You’ve synced customer data via CRM integration
- You want the most authentic, relevant insights
- Highest relevance—feedback from real users
- Authentic experiences and genuine context
- Can target specific customer segments
Research Panel
Research Panel
Recruit from User Intuition’s panel of 4 million+ verified participants.
- You need specific demographics (age, income, location)
- You don’t have direct access to your target audience
- You’re conducting competitive research with non-customers
- You need to scale up sample sizes quickly
- Access to 4M+ diverse participants
- Demographic targeting and screening
- Fast recruitment turnaround
- Quality-verified respondents
Embed Widget
Embed Widget
Add User Intuition to your website or app to collect feedback in context.
- You want to capture feedback at the moment of experience
- You’re researching onboarding, checkout, or specific user flows
- You have developer resources to implement the widget
- You want triggered, contextual research
- Capture feedback in the moment
- Trigger based on user behavior or events
- Highly contextual responses
- Continuous data collection
Share Link
Share Link
Generate a shareable URL that anyone can use to participate.
- You want always-on feedback collection
- You’re sharing on social media or newsletters
- You want to give customers an easy way to reach you
- You don’t have email addresses but can reach your audience
- Simple and flexible
- Works anywhere you can share a link
- Great for ongoing brand feedback
- No email addresses required
Combining Methods
You can use multiple invitation methods for the same study. All responses appear in the same dashboard regardless of how participants were invited. Example combinations:| Research Goal | Combination |
|---|---|
| Customer feedback + demographic diversity | Invite customers + Panel |
| In-app feedback + broader validation | Widget + Study link |
| VIP customers + general users | Direct invites (contacts) + Study link |
Accessing Invite Options
From your Study Dashboard:- Navigate to the Invites tab
- Click the Actions dropdown
- Select your preferred invitation method
Best Practices
Match method to research goal
Match method to research goal
Direct customer invites for product-specific feedback. Panel for demographic research. Widget for contextual UX feedback. Links for broad reach.
Set clear expectations
Set clear expectations
Let participants know how long the interview will take and what topics you’ll cover. This improves completion rates and response quality.
Consider incentives
Consider incentives
While not always necessary for customer research, incentives can improve response rates—especially for panel participants or longer studies.
Monitor response rates
Monitor response rates
Track invites sent vs. calls completed. If rates are low, consider adjusting your invitation messaging or method.