Understanding Reports

User Intuition automatically synthesizes your interview data into actionable reports. Reports transform hours of conversations into clear insights, recommendations, and supporting evidence.

---

​

Accessing Reports

From your Study Dashboard:

1. Click the Reports tab
2. View the AI-generated analysis

---

​

Report Structure

Reports are organized into several sections designed to take you from high-level findings to supporting detail:

​

Executive Summary

A concise overview of the most important findings from your research. This section is designed to quickly communicate key takeaways to stakeholders who may not read the full report.

​

Total Participants

A clear count of how many interviews contributed to this report (e.g., “Total Participants (N): 1”). This helps you and your stakeholders understand the sample size behind the insights.

​

Top Insights at a Glance

A bulleted list of the most significant findings, each with a brief explanation. These are the insights most likely to drive action. Example:

• Value is Price-Driven, Not Actively Tracked: The participant defines value as getting “bargains” and low prices, trusting the overall basket total reflects savings rather than performing explicit ROI calculations.
• Pharmacy Lacks Credibility: Despite using the pharmacy for convenience, the participant feels it lacks a “real health care experience” and desires more proactive counsel from staff.

​

Detailed Analysis

In-depth exploration of findings organized by research objective or theme. Each section includes:

• Key observations: What the data shows
• Supporting evidence: Quotes and examples from interviews
• Implications: What this means for your business

​

Recommendations

Actionable next steps based on the research findings. Recommendations are specific, actionable, prioritized by potential impact, and connected to supporting evidence.

---

​

Generating Reports

​

Initial Report Generation

Reports are generated on-demand after you have at least 2 completed interviews:

1. Navigate to the Reports tab
2. Click Generate Report (if no report exists yet)
3. Wait for the AI to analyze your interviews and produce the report

​

Updating Reports

As more responses come in, you’ll need to regenerate the report to include new data:

1. Navigate to the Reports tab
2. Click Regenerate Report
3. The updated report will incorporate all completed interviews

---

​

Working with Reports

​

Sharing with Stakeholders

Reports are designed to be presentation-ready:

• Executive Summary for leadership and quick reviews
• Top Insights for team meetings and discussions
• Detailed Analysis for deep dives and planning sessions

​

Using Quotes and Evidence

The report includes verbatim quotes from participants. Use these to:

• Build credibility for your findings
• Illustrate points in presentations
• Create empathy for customer perspectives

​

Connecting to Transcripts

If you want to explore a finding more deeply:

1. Note the relevant insight from the report
2. Switch to the Calls tab
3. Review the source transcripts for additional context

---

​

Report Quality

​

Factors Affecting Report Quality

​

Minimum Sample Sizes

While reports can be generated with just 2 interviews, more responses provide greater confidence in patterns, more diverse perspectives, and richer supporting evidence.

---

​

Interpreting Results

​

Strong vs. Weak Signals

Strong signals (high confidence):

• Mentioned by multiple participants
• Consistent across different segments
• Supported by specific examples

Weak signals (requires more data):

• Mentioned by only one participant
• Contradicted by other responses
• Lacking specific examples

​

Handling Contradictions

When participants disagree:

• Look for segment differences (e.g., new vs. long-term customers)
• Consider context differences
• Note the contradiction for further research

​

Sample Size Caveats

Always consider sample size when interpreting results:

---

​

Best Practices

---

​

Frequently Asked Questions