Studies
A study is a research project focused on a specific question. Each one has:- A research plan — the objective, learning goals, key questions, and conversation flow
- An interview setup — moderator voice, format, language, recruiting method, and screeners
- Participants — who you’ve invited and where they’ve got to
- Results — completed interviews, transcripts, and reports
Study types
There are three. All follow the same setup process; what differs is whether participants react to something, and what.Study types in depth
What each one does and when to reach for it.
Interviews
An interview — also called a call — is one conversation between the moderator and one participant. Interviews are:- Conversational — natural dialogue, not a rigid survey
- Adaptive — the moderator follows up based on what it hears
- Deep — it probes past the first answer to get at the reasoning underneath
- Recorded — transcript captured automatically, with audio or video where the format includes it
Interview formats
You set the format when you build the study. Participants can’t change it.
Interview modes
How chat, voice, and video differ — permissions, screen sharing, and cost.
Interview quality
Every completed interview is rated Excellent, Good, Fair, or Poor, based on how long the conversation ran, how substantive the answers were, and how much of your research plan it actually covered.Charles, your AI researcher
Charles helps you design studies. During setup he asks clarifying questions about your goals, drafts a research plan, and revises it as you give feedback. You work with Charles in chat.The moderator
The moderator is the AI that runs the actual conversations with participants. It follows your research plan while adapting to each conversation, probes deeper when something interesting surfaces, and keeps a warm, professional tone throughout. It achieves 98% participant satisfaction. Charles and the moderator are different things: Charles helps you design the study; the moderator runs it.Participants
Participants are the people who complete your interviews. There are two ways to reach them:
You choose which when you set up the study, and it determines your invite options on the dashboard.
Recruiting participants
How to choose, and what each method costs.
Reports
Reports synthesize findings across multiple interviews into an executive summary, top insights, analysis by theme, and supporting quotes. They need at least 2 completed interviews and can be regenerated as more come in.Intelligence Hub
The Intelligence Hub is a workspace for analyzing knowledge across studies rather than within one. Sync completed studies, upload external documents, and ask questions in plain language across everything at once. It also generates reports and presentations. Where a per-study report answers “what did this study find?”, the Intelligence Hub answers “what do we know?” — and gets richer with every study you add.Intelligence Hub guide
Sync sources, ask questions, and generate outputs.
Key metrics
You’ll see these on every study dashboard:Credits
Interviews are paid for in credits. How many an interview costs depends on its format — chat 0.5, voice 1, video 2 — and what a credit costs depends on your plan. Test conversations are free.Billing and credits
Plans, credit pricing, and panel costs.
Next Steps
- Quickstart — launch your first study
- Creating a Study — the full setup guide