Studies
A study is a research project focused on a specific question or objective. Each study includes:- Research plan: The objectives, questions, and conversation flow
- Interviewer configuration: Voice selection and interview mode
- Participant list: Who you’ve invited and their status
- Results: Completed interviews, transcripts, and reports
Study Types
User Intuition offers six pre-built study templates:| Type | Best For |
|---|---|
| Win/Loss Analysis | Understanding deal outcomes |
| Churn Analysis | Diagnosing customer exits |
| NPS & CSAT | Understanding satisfaction drivers |
| Customer Onboarding | Optimizing early experiences |
| Brand Health | Tracking perceptions over time |
| Custom Design | Unique research needs |
Interviews
An interview (also called a “call”) is a single conversation between the AI interviewer and a participant. Interviews are:- Conversational: Natural dialogue, not rigid surveys
- Adaptive: The AI follows up based on responses
- Deep: Uses laddering techniques to uncover underlying motivations
- Recorded: Full audio and transcript captured automatically
Interview Modes
| Mode | Description |
|---|---|
| Chat | Text-based conversation |
| Audio | Voice conversation (most common) |
| Video | Video call with optional screen sharing |
Interview Quality
Each interview receives a quality rating based on:- Call duration
- Participant verbosity (substantive vs. one-word answers)
- Coverage of research objectives
Charles, Your AI Researcher
Charles is User Intuition’s AI research assistant who helps you design studies. During setup, Charles:- Asks clarifying questions about your research goals
- Generates a customized research plan
- Adapts the plan based on your feedback
The AI Interviewer
The AI Interviewer (Elliot or Paige) conducts the actual conversations with participants. The interviewer:- Follows your research plan while adapting to each conversation
- Uses laddering techniques to probe deeper
- Maintains a warm, professional tone
- Achieves 98% participant satisfaction
Intelligence Hub
The Intelligence Hub is your organization’s searchable repository of customer knowledge. Every completed interview feeds into the hub, creating:- Searchable transcripts: Query across all historical conversations
- Pattern recognition: Identify trends across thousands of interviews
- Institutional memory: Knowledge that survives team changes
- Compound learning: Each conversation enriches the system
Reports
Reports are AI-generated analyses that synthesize findings across multiple interviews. Reports include:- Executive Summary
- Top Insights at a Glance
- Detailed analysis by theme
- Supporting quotes and evidence
Participants
Participants are the people who complete your interviews. You can recruit participants through:| Method | Source |
|---|---|
| Direct invites | Your own customer list |
| Study link | Shareable URL |
| Research panel | 4M+ verified respondents |
| Widget | Embedded in your app/website |
Key Metrics
Throughout the platform, you’ll see these metrics:| Metric | Meaning |
|---|---|
| Responses | Completed interviews |
| Avg Length | Average interview duration |
| High Quality | Responses meeting quality thresholds |
| Study Progress | Responses collected vs. target |
Workflow Overview
Next Steps
- Quickstart — Launch your first study
- Create a Study — Detailed setup guide