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Pick the study type that matches what you want to learn. All three follow the same setup process. What differs is whether participants react to something, and what. In-depth Interview is selected by default.

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The three study types

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In-depth Interview

No stimulus, just a conversation. Use this when you want to learn from people’s lived experience. The moderator guides a focused discussion about what they did, why, and what they’d change. Reach for it when you’re doing discovery, digging into a decision moment, exploring before you commit to a direction, or hunting for unmet needs.

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Concept Test

You have something to show: an ad, a landing-page mockup, packaging, a feature explainer. Add the image or video, and the moderator walks participants through reacting to it. Reach for it for creative testing, messaging validation, packaging or pricing-page reactions, or A/B-style concept comparison.

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Prototype Test

You have something to try: a prototype, a clickable mockup, or a live site. Share the link and participants work through it while narrating their thinking. Reach for it to validate a flow before you build it, find where people get stuck, compare an old design against a new one, or run a pre-launch usability check.

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Select your study type

1

Pick a card

Click the study type that matches what you’re trying to learn. The selected card is highlighted with a dark background.
2

Continue

Click Save & Continue to go to Customize Plan.
Not sure? Start with In-depth Interview. Charles will help shape the plan once you describe what you want to learn, and you can come back and change it.

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Frequently asked questions

Yes. Click Back at any point during setup to return here and pick a different one.
No. Cost depends on the interview format (chat, voice, or video), not the study type. See Billing and credits.
Pick the one that matches your primary objective. In step 2, tell Charles about your other objectives and he’ll work them into the plan.
Yes. In-depth interviews accept concept images too, so a conversation can turn into a concept test partway through.

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Next steps

Step 2: Customize Plan

Work with Charles to tailor the research plan.

Study Types

What each study type does, how to set it up, and what you get back.