Skip to main content
When you don’t have the participants yourself, we recruit them. There are two routes: our consumer panel for audiences that exist in reasonable numbers, and niche audience recruiting for people the panel can’t reach. Both are available on studies where you chose Panel as the recruiting method in Step 4.

​
Recruit from our panel

Our consumer panel is 4 million+ verified respondents across 58 countries. You set a target, we field it, and completed interviews flow into your dashboard as they happen.

​
Setting up a panel

1

Open Invite Participants

On your study dashboard, click Invite Participants → Recruit from Our Panel.
2

Set how many interviews you want

The default is 20. Minimum is 1. See How many participants do you need? if you’re not sure.
3

Choose a frequency

One-time fields your target once. Weekly or Monthly recruits that many interviews on repeat — see Recurring panels below.
4

Choose a country

Participants are recruited from the country you select — see Where we recruit for the full list. The interview language comes from your study settings.
5

Launch

Confirm, and the study moves to Fielding. Watch progress on the dashboard.
Your screener questions and targeting attributes from Step 4 are what the panel matches against, so get those right before you field.

​
Where we recruit

The panel fields in 58 countries across the Americas, Europe, Asia-Pacific, the Middle East, and Africa. You pick one country per panel — for a multi-market study, see Running the same study in several countries. A few appear in the dropdown under their official names — Korea (Republic of), Viet Nam, Bolivia (Plurinational State of), and United Kingdom of Great Britain and Northern Ireland. Type the first few letters and they’ll surface.
Language narrows the list. The country picker only shows countries where your study’s interview language is available, so set the language first if you have a specific market in mind. English is available in most of these countries; a language like Swedish or Thai is available in its own. If your country isn’t showing, that’s usually why.
Working through the API? List Panel Countries returns the current countries with the languages each supports, and takes a language or country filter.

​
Running the same study in several countries

A study fields one panel at a time, so multi-market work is two shapes: Set the interview language for each one before you field it — the language is a study setting, not a panel setting, so a study duplicated for Japan wants its language switched before launch.

​
Recurring panels

Setting a frequency of Weekly or Monthly recruits your target number of interviews on that cadence, rather than once. This is how you run a tracking study — the same questions to a fresh sample every month, so you can see a trend rather than a snapshot. Each wave lands in the same study, so the comparison is like-for-like.
A study can only field one panel at a time. If you set up a new panel while one is already fielding, you’ll be asked to stop the existing one first.

​
What it costs

$30 per participant, on top of credits for the interviews themselves. You’re billed only for interviews rated Excellent or Good — Fair and Poor conversations cost you nothing, neither the participant fee nor the credits. When you launch a panel, a hold is placed on your card for the participant rewards. You’re charged against it as quality interviews come in, not up front. Enterprise customers are invoiced under their agreement instead. If your credit balance won’t cover the number of interviews you’ve asked for, you’ll be prompted to top up before the panel launches.

​
Quality

Panel participants are multi-layer verified before they reach your study, and every completed interview is rated the same way your own participants’ interviews are — Excellent, Good, Fair, or Poor. You pay only for Excellent and Good. That’s a higher bar than we apply when you bring your own participants, where Fair is also charged — the difference being that here we chose the participant, so a thin conversation is our problem to absorb.

​
Recruit a niche audience

Beta. Available from Invite Participants → Recruit a Niche Audience.
Our standard panel covers general consumers. A niche audience is anyone that panel can’t reach: specific job titles and seniority, decision-makers, low-incidence consumers such as drone owners or crypto traders, or hard-to-reach geographies.

​
How it differs from the panel

Sourced for you, not sampled. We recruit these participants directly for your study. That means a real lead time — usually days, not hours. Every participant is verified. We confirm people are who they say they are before they reach your study — role and employer, ID, or product proof, depending on who you’re after. Priced above standard consumer. One all-in price per completed interview, covering the participant’s incentive plus the recruiting work. No setup fees, no minimums, and you’re billed only on approved completes.

​
What it costs

Most niche audiences land between $50 and $500 per complete. These are examples, not a rate card. Your quote depends on how rare the audience is, session length, country, and how fast you need it.

​
Requesting a quote

Say how many completes you want as well as who — see How many participants do you need?. Beyond that, the more specific you are about who, the faster and tighter the quote. Role, seniority, company size, industry, geography, and any product or behaviour that has to be true of them. You’ll have a quote within 24 hours. Recruiting itself starts once you accept.
Say what you’d accept as well as what you want. “VP Finance or above at 500+ employee US companies, but Director-level is fine if they own the budget” gets you a workable quote; “finance leaders” gets you a clarifying question and another day’s delay.

​
Which one do I need?

Ask how many of 100 random people would qualify for your study. Any B2B audience defined by job title is almost always a niche recruit, however large the companies are.

​
How many participants do you need?

This applies whichever route you take. The number comes from how common the thing you’re looking for is, and how confident you need to be that you’d have heard about it. The panel dialog defaults to 20. That’s a reasonable starting point, not an answer. Getting it wrong costs in both directions, and the size of that cost depends on the route:
Size per segment, not per study. If you’re comparing four groups, a target of 20 gives you five interviews each — treat it as four studies of five, and size accordingly.

How this is calculated

The reasoning, the reference tables, and why this differs from a survey sample size.

​
Frequently Asked Questions

58, spanning the Americas, Europe, Asia-Pacific, the Middle East, and Africa — the full list is in Where we recruit. One country per panel, and the picker is filtered by your study’s interview language.
Yes, one country at a time — a study fields one panel at a time. Run them back to back on the same study for a combined read, or duplicate the study per country for separate reports. See Running the same study in several countries.
No — a study is either panel or bring-your-own. Run two studies if you want both; you’ll get a cleaner comparison out of it.
Yes. Copy Test Link from the Invite Participants menu gives you a link to run through it yourself. Test conversations are free.
You’re only billed for the completes you get. If an audience is proving harder to reach than expected, we’ll tell you rather than let it field indefinitely.
Yes — Actions → Pause Study. See Study actions.
Yes, and User Intuition handles it. The $30 is a pass-through to the participant. You don’t set or send rewards on panel studies — that option only appears for your own participants.