About the Research Panel
User Intuition provides access to a diverse panel of over 4 million verified participants across demographics including:- Age: All adult age ranges
- Gender: Balanced representation
- Ethnicity: Diverse ethnic backgrounds
- Geographic region: US and international coverage
- Household income: Full income spectrum
When to Use the Panel
The research panel is ideal when:- You need specific demographics that your customer base doesn’t cover
- You don’t have direct customer access (e.g., early-stage companies)
- You’re conducting competitive research with non-customers
- You need to scale quickly with large sample sizes
- You want demographic diversity beyond your typical customer profile
How to Create a Panel
From your Study Dashboard:Panel Configuration
Number of Responses
Specify how many completed interviews you want from the panel. Consider:| Research Goal | Recommended Size |
|---|---|
| Exploratory insights | 5-15 |
| Pattern identification | 15-30 |
| Segment comparison | 10+ per segment |
| Statistical confidence | 30+ |
Demographic Data Collection
User Intuition automatically collects demographic information from all panel participants:- Age
- Gender
- Ethnicity
- Geographic region
- Household income
Quality Assurance
Panel participants are vetted through multiple quality measures:- Identity verification: Confirmed real individuals
- Engagement screening: History of quality participation
- Response quality monitoring: Flagged for substantive responses
- Fraud prevention: Advanced detection of bots and bad actors
Our quality standards ensure panel responses are comparable in depth and authenticity to customer interviews.
Panel vs. Customer Invites
| Factor | Panel | Customer Invites |
|---|---|---|
| Relevance | General consumer | Product-specific |
| Speed | Fast recruitment | Depends on your list |
| Scale | 4M+ available | Limited to your customers |
| Demographics | Highly targetable | Limited to your base |
| Authenticity | Quality verified | Actual product users |
| Cost | Per-response pricing | Included in plan |
Best Practices
Combine panel with customer research
Combine panel with customer research
Panel participants can validate whether insights from your customers generalize to a broader audience.
Use for competitive research
Use for competitive research
The panel is excellent for understanding how non-customers perceive your brand versus competitors.
Screen effectively
Screen effectively
If you need specific participant characteristics beyond basic demographics, ensure your research plan includes relevant screening questions.
Consider panel for early-stage research
Consider panel for early-stage research
If you’re pre-launch or have a small customer base, the panel provides access to your target market.
Frequently Asked Questions
How quickly can I get responses?
How quickly can I get responses?
Panel recruitment is typically fast—often within hours to days depending on your targeting criteria and sample size.
Can I target specific demographics?
Can I target specific demographics?
Yes. You can specify demographic requirements when configuring your panel. More specific targeting may affect recruitment speed.
How much does panel recruitment cost?
How much does panel recruitment cost?
Panel pricing depends on your plan and the number of responses. Contact sales for specific pricing information.
Are panel responses as good as customer responses?
Are panel responses as good as customer responses?
Panel responses are quality-verified and substantive. However, actual customers provide more relevant, experience-based insights for product-specific research.
Can I screen panel participants?
Can I screen panel participants?
Yes. Your research plan can include screening questions to ensure participants meet your criteria.
What countries are available?
What countries are available?
Our panel has strong coverage in the US and growing international coverage. Contact support for specific country availability.