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A study link is a URL you send however you like — in an email you write yourself, a Slack message, a newsletter, a reply in an existing thread. When you’re bringing in your own participants, this is the method we recommend. It keeps the invitation coming from you: in your voice, in a channel the person already associates with you, alongside whatever context makes them want to help. That matters twice over. Response rates are better when the ask comes from someone the person already has a relationship with. And you keep control of that relationship rather than handing a slice of it to a vendor your customer has never heard of. Reach for email invites instead when your list is long enough that sending by hand is impractical, or when you want invited-and-completed status tracked for you.
Study links are ideal for:
  • Always-on feedback: Let customers reach you whenever they have something to share
  • Social media distribution: Share on Twitter, LinkedIn, or community forums
  • Email newsletters: Include in regular customer communications
  • Website placement: Add a permanent “Share Feedback” link
  • Customer communities: Post in Slack channels, Discord, or forums
  • QR codes: Print on receipts, packaging, or in-store displays
From your Study Dashboard:
1

Open Actions menu

Navigate to the Invites tab and click Actions
2

Select Copy Study Link

Click Copy Study Link from the dropdown
3

Use the link

The link is copied to your clipboard—paste it anywhere you want to share

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Universal Access

  • Anyone with the link can participate
  • No email address required
  • No account creation needed
  • Works on any device with a browser

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Unlimited Uses

  • The same link can be used by unlimited participants
  • Each participant gets a unique session
  • All responses are tracked separately

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Persistent

  • Links stay active as long as the study is live, with no expiry by default
  • Pausing the study closes the link — anyone who follows it sees “This study is no longer active”
  • A study that reaches its target closes the same way
  • Resuming the study reopens the same link; you don’t need to redistribute it
Participants who use the study link appear in your Invites tab with:
  • Their email (if provided during the interview)
  • Invite Status: “N/A” (no email invitation sent)
  • Call Status: When they completed the interview
To track where participants came from, consider:
  • Creating separate studies for different channels
  • Asking a channel identification question in your research plan
  • Using UTM parameters if your landing page supports them

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Frequently Asked Questions

Not automatically. Consider adding a question to your research plan asking how they found the study.