When to Use a Study Link
Study links are ideal for:- Always-on feedback: Let customers reach you whenever they have something to share
- Social media distribution: Share on Twitter, LinkedIn, or community forums
- Email newsletters: Include in regular customer communications
- Website placement: Add a permanent “Share Feedback” link
- Customer communities: Post in Slack channels, Discord, or forums
- QR codes: Print on receipts, packaging, or in-store displays
How to Copy Your Study Link
From your Study Dashboard:Link Characteristics
Universal Access
- Anyone with the link can participate
- No email address required
- No account creation needed
- Works on any device with a browser
Unlimited Uses
- The same link can be used by unlimited participants
- Each participant gets a unique session
- All responses are tracked separately
Persistent
- Links remain active as long as the study is live
- No expiration date by default
- Can be deactivated by deleting or pausing the study
Use Case Examples
Social Media Profile
Add your study link to your social media bio to collect ongoing brand feedback:“We’d love to hear from you! Share your thoughts: [study link]”Benefits:
- Always available for customers who want to share
- Passive feedback collection
- Shows customers you value their input
Newsletter Footer
Include in your regular email communications:“Have feedback about your recent experience? Talk to us here: [study link]”Benefits:
- Reaches engaged customers
- Low-friction participation
- Complements transactional communications
Post-Support Follow-Up
Share after customer support interactions:“Thanks for contacting support! We’d love to learn more about your experience: [study link]”Benefits:
- Captures experience while fresh
- Identifies support improvement opportunities
- Shows commitment to customer experience
Community Channels
Post in customer communities (Slack, Discord, forums):“We’re researching how to improve [feature]. If you have 10 minutes, we’d love to hear your perspective: [study link]”Benefits:
- Reaches engaged power users
- Community members often provide detailed feedback
- Can target specific topics or features
QR Code Distribution
Convert your link to a QR code for physical distribution:- Receipts and invoices
- Product packaging
- In-store displays
- Event materials
- Business cards
- Bridges physical and digital
- Easy mobile access
- Works for retail and in-person contexts
Link vs. Direct Invites
| Factor | Study Link | Direct Invites |
|---|---|---|
| Tracking | Anonymous unless they provide email | Tied to specific email |
| Targeting | Anyone who has the link | Specific individuals |
| Response rate | Lower (self-selecting) | Higher (invited directly) |
| Reach | Unlimited | Limited to your list |
| Control | Less control over who participates | Full control |
Best Practices
Set context when sharing
Set context when sharing
Always include context about what you’re researching and how long it takes. Participants are more likely to engage when they understand the purpose.
Use for always-on listening
Use for always-on listening
Study links are perfect for ongoing feedback channels. Add to your website, social profiles, and regular communications.
Combine with other methods
Combine with other methods
Use links for broad reach, but supplement with direct invites for targeted feedback from specific customers.
Monitor response quality
Monitor response quality
Since anyone can access the link, monitor for quality. Self-selecting participants may differ from your typical customer base.
Refresh periodically
Refresh periodically
For ongoing research, consider creating new studies periodically to keep questions relevant and prevent participant fatigue.
Tracking Link Participants
Participants who use the study link appear in your Invites tab with:- Their email (if provided during the interview)
- Invite Status: “N/A” (no email invitation sent)
- Call Status: When they completed the interview
- Creating separate studies for different channels
- Asking a channel identification question in your research plan
- Using UTM parameters if your landing page supports them
Frequently Asked Questions
Can I create different links for different channels?
Can I create different links for different channels?
Currently, each study has one link. To track channels separately, create separate studies for each channel.
Can I limit who can use the link?
Can I limit who can use the link?
No. Study links are open to anyone. For controlled access, use direct invites instead.
Will I know where participants came from?
Will I know where participants came from?
Not automatically. Consider adding a question to your research plan asking how they found the study.
Can I deactivate the link?
Can I deactivate the link?
You can stop the study or delete it to deactivate the link. There’s no way to deactivate the link while keeping the study active.
Do link participants count against my response limits?
Do link participants count against my response limits?
Yes. All responses count toward your plan limits regardless of how participants were invited.
Can I use the link for QR codes?
Can I use the link for QR codes?
Yes. Simply convert the URL to a QR code using any QR code generator.