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Every study gets its own report, synthesized from the interviews it collected. It answers one question: what did this study find? It takes you from the headline findings down to the participant quotes behind them. Open it from the Reports tab on your study dashboard.

Study report vs Intelligence Hub

When you sync a study into a Hub session, its report comes along as a source.

Generating the report

Generate, regenerate, and print the report from the ⋮ menu at the top right of the Reports tab.

Generating for the first time

1

Open the Reports tab

On your study dashboard.
2

Generate the report

Open ⋮ and choose Generate Report.
You can generate a report as soon as the study has usable interviews. Synthetic studies need at least three finished synthetic responses.

Keeping the report current

When new interviews come in or the research plan changes, the report is marked Out of date. Open ⋮ and choose Regenerate Report to rebuild it from every eligible interview. When the study reaches its target, the report is regenerated for you and you get an email that your results are ready.

Printing

Open ⋮ and choose Print Report to print it or save it as a PDF from your browser’s print dialog.

What’s in the report

The report is organized into five tabs.

Study Findings

The main readout:
  • Executive Summary: a one- or two-paragraph overview of the most important findings, followed by Key Metrics describing the sample.
  • Key Insights: a short list of the most significant findings and notable exceptions, each linked to its sources.
  • Detailed Findings: numbered findings under each Learning Goal from your research plan. Each finding covers the main point, how many participants it applies to, supporting quotes, impact, exceptions, limits, and why it matters for your decision. Counts are shown as a count and percentage, for example 2 of 5 participants (40%). The percentages describe this sample only, not the wider population.
Numbered citations such as [12] appear throughout. Click one to see the source interview and quote behind the claim.

Evidence Coverage

Evidence Coverage assesses how well the evidence supports the findings. It has three parts:
  • Sample adequacy: what this sample can and cannot support, and whether more interviews would materially help.
  • Learning Goal evaluations: for each Learning Goal, the evidence available, its gaps, and what decisions it can support.
  • Important remaining gaps: a prioritized list of what’s still unresolved and why it matters. Each gap has an ID that Recommended Next Steps link back to.
These are interpretations, not scores. You decide whether the evidence is enough for your decision. Older reports show Evidence Coverage as unavailable until you regenerate them.

Participant Responses

Each interview in the report, one at a time: its overall takeaways and what that participant said against each Learning Goal. Use it when you want to follow one person’s view through the whole study.

Participant Profiles

Who you talked to, summarized across the sample from the profile and screener questions. Up to two next steps, each tied to a gap in Evidence Coverage. Click a gap ID on the card to jump to it. Each card has one action: No additional research proposed from this assessment means no gap was worth acting on. If you see Research recommendations unavailable, regenerate the report to retry.

Mid-study review

Some studies get a review partway to their target. It appears under Recommended Next Steps and shows early findings from the interviews so far. It either confirms your current guide is working or offers a Suggested improvement: up to two new questions, with guidance on when to ask them. You also get an email linking to it. To use the suggestion:
1

Click Accept

The Accept button is on the Suggested improvement card under Recommended Next Steps.
2

Confirm the change

Tick the acknowledgement, then choose Confirm and accept in the Accept this study improvement? dialog. The questions are added to the live study plan.
Future interviews use the new questions. Earlier interviews don’t change. Click Dismiss to leave the study as it is. Only the study owner or an organization administrator can accept.
Accepting changes the study mid-collection, so interviews before and after the change aren’t directly comparable. See Study actions.

Working with the report

Tracing a finding to its transcript

Click a finding’s citation to see the source quote, or open the Calls tab to read the full transcript.

Via API or MCP

You can also generate and fetch reports programmatically. See the API reference and the MCP server’s study tools.

How many interviews a report needs

There’s no fixed number. It depends on your research purpose, how relevant the participants are, how deep the interviews went, and whether your decision needs segment comparisons. A small sample doesn’t become representative because it has a report. Evidence Coverage tells you when more interviews would help.

Frequently asked questions

No. Study reports are read-only. Copy content to edit it elsewhere, or create a custom report in the Intelligence Hub and ask for changes there.
When it’s marked Out of date and you need the latest picture. A batch of 5-10 new interviews is a good trigger; a couple more rarely changes much.
The study report has one standard structure. For a report focused on a particular question or audience, or a PowerPoint deck, sync the study into an Intelligence Hub session and generate one from Studio.
Check interview depth and quality on the Calls tab, whether the participants were the right people, and whether your research plan has clear Learning Goals.

Next steps

Intelligence Hub

Analysis across studies, with custom reports and presentations.

Calls & transcripts

Review individual interviews.