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User Intuition automatically synthesizes your interview data into actionable reports. Reports transform hours of conversations into clear insights, recommendations, and supporting evidence.

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Accessing Reports

From your Study Dashboard:
  1. Click the Reports tab
  2. View the AI-generated analysis
Reports require at least 2 completed interviews to generate meaningful insights. The more responses you collect, the richer your report will be.

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Report Structure

Reports are organized into several sections designed to take you from high-level findings to supporting detail:

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Executive Summary

A concise overview of the most important findings from your research. This section is designed to quickly communicate key takeaways to stakeholders who may not read the full report.

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Total Participants

A clear count of how many interviews contributed to this report (e.g., “Total Participants (N): 1”). This helps you and your stakeholders understand the sample size behind the insights.

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Top Insights at a Glance

A bulleted list of the most significant findings, each with a brief explanation. These are the insights most likely to drive action. Example:
  • Value is Price-Driven, Not Actively Tracked: The participant defines value as getting “bargains” and low prices, trusting the overall basket total reflects savings rather than performing explicit ROI calculations.
  • Pharmacy Lacks Credibility: Despite using the pharmacy for convenience, the participant feels it lacks a “real health care experience” and desires more proactive counsel from staff.

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Detailed Analysis

In-depth exploration of findings organized by research objective or theme. Each section includes:
  • Key observations: What the data shows
  • Supporting evidence: Quotes and examples from interviews
  • Implications: What this means for your business

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Recommendations

Actionable next steps based on the research findings. Recommendations are specific, actionable, prioritized by potential impact, and connected to supporting evidence.

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Generating Reports

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Initial Report Generation

Reports are generated on-demand after you have at least 2 completed interviews:
  1. Navigate to the Reports tab
  2. Click Generate Report (if no report exists yet)
  3. Wait for the AI to analyze your interviews and produce the report

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Updating Reports

As more responses come in, you’ll need to regenerate the report to include new data:
  1. Navigate to the Reports tab
  2. Click Regenerate Report
  3. The updated report will incorporate all completed interviews
Coming Soon: Automatic report regeneration after each new response.

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Working with Reports

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Sharing with Stakeholders

Reports are designed to be presentation-ready:
  • Executive Summary for leadership and quick reviews
  • Top Insights for team meetings and discussions
  • Detailed Analysis for deep dives and planning sessions

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Using Quotes and Evidence

The report includes verbatim quotes from participants. Use these to:
  • Build credibility for your findings
  • Illustrate points in presentations
  • Create empathy for customer perspectives

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Connecting to Transcripts

If you want to explore a finding more deeply:
  1. Note the relevant insight from the report
  2. Switch to the Calls tab
  3. Review the source transcripts for additional context

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Report Quality

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Factors Affecting Report Quality

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How many interviews a report needs

Reports generate from 2 interviews, but two interviews don’t make a pattern. How many you need depends on how common the thing you’re looking for is — see the sample size calculator for the number your confidence level actually requires. As a rough operational guide: 10–20 interviews for pattern identification, and 10+ per segment if you’re comparing groups. More responses give you more diverse phrasing of the same finding, which is what makes a report quotable rather than just correct.

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Frequently Asked Questions

Reports are generated by AI and are read-only. You can copy content to edit externally.
Regenerate when you’ve collected a meaningful batch of new responses (e.g., 5-10 more interviews). Frequent regeneration with small increments may not show significant changes.
Currently, one standard report format is generated. Custom report formats may be available for enterprise customers—contact support for details.
Reports require substantive interview data. If your report seems thin, check that you have enough completed interviews (2+ minimum, 10+ recommended), review response quality, and ensure your research plan has clear objectives.
Yes. Use the export options to download the report in various formats for sharing or archiving.
Not currently. You must manually regenerate reports to include new responses. Automatic updates are on our roadmap.