Study report vs Intelligence Hub
When you sync a study into a Hub session, its report comes along as a source.
Generating the report
Generate, regenerate, and print the report from the ⋮ menu at the top right of the Reports tab.Generating for the first time
1
Open the Reports tab
On your study dashboard.
2
Generate the report
Open ⋮ and choose Generate Report.
Keeping the report current
When new interviews come in or the research plan changes, the report is marked Out of date. Open ⋮ and choose Regenerate Report to rebuild it from every eligible interview. When the study reaches its target, the report is regenerated for you and you get an email that your results are ready.Printing
Open ⋮ and choose Print Report to print it or save it as a PDF from your browser’s print dialog.What’s in the report
The report is organized into five tabs.Study Findings
The main readout:- Executive Summary: a one- or two-paragraph overview of the most important findings, followed by Key Metrics describing the sample.
- Key Insights: a short list of the most significant findings and notable exceptions, each linked to its sources.
- Detailed Findings: numbered findings under each Learning Goal from your research plan. Each finding covers the main point, how many participants it applies to, supporting quotes, impact, exceptions, limits, and why it matters for your decision. Counts are shown as a count and percentage, for example
2 of 5 participants (40%). The percentages describe this sample only, not the wider population.
[12] appear throughout. Click one to see the source interview and quote behind the claim.
Evidence Coverage
Evidence Coverage assesses how well the evidence supports the findings. It has three parts:- Sample adequacy: what this sample can and cannot support, and whether more interviews would materially help.
- Learning Goal evaluations: for each Learning Goal, the evidence available, its gaps, and what decisions it can support.
- Important remaining gaps: a prioritized list of what’s still unresolved and why it matters. Each gap has an ID that Recommended Next Steps link back to.
Participant Responses
Each interview in the report, one at a time: its overall takeaways and what that participant said against each Learning Goal. Use it when you want to follow one person’s view through the whole study.Participant Profiles
Who you talked to, summarized across the sample from the profile and screener questions.Recommended Next Steps
Up to two next steps, each tied to a gap in Evidence Coverage. Click a gap ID on the card to jump to it. Each card has one action:
No additional research proposed from this assessment means no gap was worth acting on. If you see Research recommendations unavailable, regenerate the report to retry.
Mid-study review
Some studies get a review partway to their target. It appears under Recommended Next Steps and shows early findings from the interviews so far. It either confirms your current guide is working or offers a Suggested improvement: up to two new questions, with guidance on when to ask them. You also get an email linking to it. To use the suggestion:1
Click Accept
The Accept button is on the Suggested improvement card under Recommended Next Steps.
2
Confirm the change
Tick the acknowledgement, then choose Confirm and accept in the Accept this study improvement? dialog. The questions are added to the live study plan.
Working with the report
Tracing a finding to its transcript
Click a finding’s citation to see the source quote, or open the Calls tab to read the full transcript.Via API or MCP
You can also generate and fetch reports programmatically. See the API reference and the MCP server’s study tools.How many interviews a report needs
There’s no fixed number. It depends on your research purpose, how relevant the participants are, how deep the interviews went, and whether your decision needs segment comparisons. A small sample doesn’t become representative because it has a report. Evidence Coverage tells you when more interviews would help.Frequently asked questions
Can I edit the report?
Can I edit the report?
No. Study reports are read-only. Copy content to edit it elsewhere, or create a custom report in the Intelligence Hub and ask for changes there.
How often should I regenerate the report?
How often should I regenerate the report?
When it’s marked Out of date and you need the latest picture. A batch of 5-10 new interviews is a good trigger; a couple more rarely changes much.
Can I get a report in a different format, or a presentation?
Can I get a report in a different format, or a presentation?
The study report has one standard structure. For a report focused on a particular question or audience, or a PowerPoint deck, sync the study into an Intelligence Hub session and generate one from Studio.
Why does my report look thin?
Why does my report look thin?
Check interview depth and quality on the Calls tab, whether the participants were the right people, and whether your research plan has clear Learning Goals.
Next steps
Intelligence Hub
Analysis across studies, with custom reports and presentations.
Calls & transcripts
Review individual interviews.

