Skip to main content
Install User Intuition from the ChatGPT plugin directory to run qualitative research with real people from ChatGPT: AI-moderated in-depth interviews, concept tests, and prototype tests. Setup takes three steps:
  1. Open the User Intuition listing and install the plugin.
  2. Sign in to your User Intuition account when prompted.
  3. Start a new chat and ask, for example, “List my User Intuition studies.”
No developer mode, API key, or manual connector is needed. The plugin uses the full MCP server at https://mcp.userintuition.ai/mcp with OAuth sign-in. Available actions depend on your account permissions and the scopes granted during sign-in.

​
Workspace admins

On ChatGPT Business, Enterprise, and Edu, a workspace admin may need to enable User Intuition before members can use it. New Enterprise and Edu workspaces enable only selected apps, so others show Disabled by admin until an admin turns them on under Admin console → Plugins. Business admins can also turn plugins off for the workspace.

​
What ChatGPT can do

  • Create and customize studies, then show the saved plan for your review.
  • Estimate Panel recruitment cost and timing before launch.
  • Launch paid Panel recruitment only after a separate human approval. A launch can consume credits or place a card hold.
  • Monitor fielding, inspect interviews, and review reports with source references.
  • Search existing research and answer questions with links to the interviews behind each finding.
For the full catalog and required inputs, see the MCP tool reference. The study-creation playbook explains the approval steps for studies, recruitment, rewards, and destructive actions.

​
Try it

  • Consumer goods: “Design a concept test of three packaging claims for a snack brand with US grocery shoppers. Show me the saved plan and a Panel estimate before any launch.”
  • Retail: “Set up in-depth interviews with shoppers who switched grocery stores in the last six months to learn why they left.”
  • Tech: “Create a prototype test of our new onboarding flow with trial users, then summarize where people got stuck once interviews are in.”
  • Any study: “What did participants say about pricing in this study? Show the interviews behind the findings.”

​
Custom endpoint (smaller profile or sandbox)

To connect a smaller profile or the sandbox instead of the full plugin, add a custom MCP server in ChatGPT on the web:
  1. Open Plugins, select +, then Add custom MCP server.
  2. Enter the endpoint URL, for example https://mcp.userintuition.ai/core/mcp or https://mcp.sandbox.userintuition.ai/mcp.
  3. Choose OAuth authentication, then select Create as a plugin and sign in when prompted.
Custom MCP servers are available on ChatGPT web for Business, Enterprise, and Edu workspaces. On Business, only workspace admins and owners can add them. For connection problems, see Troubleshooting or contact support@userintuition.ai.