> ## Documentation Index
> Fetch the complete documentation index at: https://docs.userintuition.ai/llms.txt
> Use this file to discover all available pages before exploring further.

> Recruit participants from User Intuition's panel of 4 million+ verified respondents. Access diverse demographics and scale your research quickly.

# Research Panel

Recruit participants from User Intuition's panel of 4 million+ verified respondents. Access diverse demographics and scale your research quickly.

***

## About the Research Panel

User Intuition provides access to a diverse panel of over 4 million verified participants across demographics including:

* **Age:** All adult age ranges
* **Gender:** Balanced representation
* **Ethnicity:** Diverse ethnic backgrounds
* **Geographic region:** US and international coverage
* **Household income:** Full income spectrum

All panel participants are verified and vetted for quality responses, ensuring you get meaningful data even when you can't recruit from your own customer base.

***

## When to Use the Panel

The research panel is ideal when:

* **You need specific demographics** that your customer base doesn't cover
* **You don't have direct customer access** (e.g., early-stage companies)
* **You're conducting competitive research** with non-customers
* **You need to scale quickly** with large sample sizes
* **You want demographic diversity** beyond your typical customer profile

***

## How to Create a Panel

From your Study Dashboard:

<Steps>
  <Step title="Open Actions menu">
    Navigate to the **Invites** tab and click **Actions**
  </Step>

  <Step title="Select Create Panel">
    Click **Create Panel** from the dropdown
  </Step>

  <Step title="Set target responses">
    Enter the **Number of Responses** you need
  </Step>

  <Step title="Continue">
    Click **Continue** to configure targeting (if available)
  </Step>
</Steps>

***

## Panel Configuration

### Number of Responses

Specify how many completed interviews you want from the panel. Consider:

| Research Goal          | Recommended Size |
| ---------------------- | ---------------- |
| Exploratory insights   | 5-15             |
| Pattern identification | 15-30            |
| Segment comparison     | 10+ per segment  |
| Statistical confidence | 30+              |

### Demographic Data Collection

User Intuition automatically collects demographic information from all panel participants:

* Age
* Gender
* Ethnicity
* Geographic region
* Household income

This data is available in your results for segmentation and analysis.

***

## Quality Assurance

Panel participants are vetted through multiple quality measures:

* **Identity verification:** Confirmed real individuals
* **Engagement screening:** History of quality participation
* **Response quality monitoring:** Flagged for substantive responses
* **Fraud prevention:** Advanced detection of bots and bad actors
* **Automatic screening check:** When you launch a panel, we review your study plan and automatically add any missing **panel qualifications** needed to recruit the right, on-target participants—so qualifying questions are in place even if you didn't add them yourself. This check only adds standard panel questions; it never removes, modifies, or adds custom questions to what you already configured.

<Info>
  Our quality standards ensure panel responses are comparable in depth and authenticity to customer interviews.
</Info>

***

## Panel vs. Customer Invites

| Factor           | Panel                | Customer Invites          |
| ---------------- | -------------------- | ------------------------- |
| **Relevance**    | General consumer     | Product-specific          |
| **Speed**        | Fast recruitment     | Depends on your list      |
| **Scale**        | 4M+ available        | Limited to your customers |
| **Demographics** | Highly targetable    | Limited to your base      |
| **Authenticity** | Quality verified     | Actual product users      |
| **Cost**         | Per-response pricing | Included in plan          |

**Our recommendation:** Use customer invites when possible for the most authentic, relevant insights. Use the panel to supplement with demographic diversity or when you lack direct customer access.

***

## Best Practices

<AccordionGroup>
  <Accordion title="Combine panel with customer research">
    Panel participants can validate whether insights from your customers generalize to a broader audience.
  </Accordion>

  <Accordion title="Use for competitive research">
    The panel is excellent for understanding how non-customers perceive your brand versus competitors.
  </Accordion>

  <Accordion title="Screen effectively">
    If you need specific participant characteristics beyond basic demographics, ensure your research plan includes relevant screening questions.
  </Accordion>

  <Accordion title="Consider panel for early-stage research">
    If you're pre-launch or have a small customer base, the panel provides access to your target market.
  </Accordion>
</AccordionGroup>

***

## Frequently Asked Questions

<AccordionGroup>
  <Accordion title="How quickly can I get responses?">
    Panel recruitment is typically fast—often within hours to days depending on your targeting criteria and sample size.
  </Accordion>

  <Accordion title="Can I target specific demographics?">
    Yes. You can specify demographic requirements when configuring your panel. More specific targeting may affect recruitment speed.
  </Accordion>

  <Accordion title="How much does panel recruitment cost?">
    Panel pricing depends on your plan and the number of responses. Contact sales for specific pricing information.
  </Accordion>

  <Accordion title="Are panel responses as good as customer responses?">
    Panel responses are quality-verified and substantive. However, actual customers provide more relevant, experience-based insights for product-specific research.
  </Accordion>

  <Accordion title="Can I screen panel participants?">
    Yes. Your research plan can include screening questions to ensure participants meet your criteria.
  </Accordion>

  <Accordion title="What countries are available?">
    Our panel has strong coverage in the US and growing international coverage. Contact support for specific country availability.
  </Accordion>
</AccordionGroup>